多品牌战略

MULTI-BRAND STRATEGY

Business innovation

01. OEM Mode

The Iron Man, which started in 1996, is a development enterprise with OEM as its main business. More than 50 business personnel with highly efficient professional qualities and dedicated service are guaranteed to every customer. More than 20 professional technical R & D personnel have laid a solid foundation for Iron Man's super product development. More than 20 professional QC personnel provide a strong guarantee for the quality of all customer orders. The production scale of 800 wholly-owned subsidiaries guarantees the high quality of all orders and the ability to ship on time. Ironman's 20 years of experience in the industry, in the OEM form of the order process, has strong technical production, strict quality control of organizational capabilities, for the Ironman accumulated a large number of European and American orders. In the early days of Iron Man's entrepreneurship, OEMs quickly received orders and shipped on time, laying a solid foundation for the Iron Man Group to have a stronger development goal.

02. ODM Mode

With the continuous development of market demand for customers' products, the Iron Man took the initiative and began to provide customers with services that exceed the needs of OEM customers-ODM.

The Iron Man has invested more than 10 million yuan in scientific and technological innovation projects each year. At the same time, he signed an industry-university-research cooperation agreement with Tongji University and Nantong University to establish a high-tech product research and development center. An excellent and efficient technical innovation team has been built, with more than 40 technological innovations per year. The Nantong Engineering Technology R & D Center and the Jiangsu Intelligent Fitness Equipment Engineering Technology Research Center have been established to enable the Iron Man to gain the trust and support of customers. The R & D staff of the Technology R & D Center will develop corresponding product types for customers according to the market conditions and recommend them to customers regularly. For brand customers who have development needs, the R & D center actively participates in the customer's brand product structure information and communicates product function requirements.

The all-round development of the Iron Man ODM business has effectively increased the added value of orders and increased the range of customer choices.

03. OBM Mode

The development of the fitness equipment industry is changing rapidly. As an enterprise specializing in the fitness industry for 20 years, it is inevitable for the Iron Man to create his own brand.

The iron man's style is tough and strong, conveying a healthy beauty and sports beauty. The brand has won the title of "China Well-known Trademark". IRONMAN's products are of reasonable design, excellent quality, ergonomics, physics, etc. Under the fashionable appearance, they have a scientific functional design, so that consumers can enhance their physical fitness and achieve fitness effects under a relaxed and pleasant experience.

The development of OBM for Iron Man is endless. The company has established cooperation with many international well-known brands "Vine-Fitness, Loubr Sport, Tuff STuff, etc. to further enhance the brand image and expand the promotion, maintenance and feedback of VIP customers. At any time, the Iron Man regards "Everyone's Health and Everyone's Happiness" as the mission of the Iron Man. Providing high-quality products to consumers around the world will bring health and happiness to consumers around the world!

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